The wine industry is being transformed by low-intervention drinking, which has been largely driven by the consumers’ rising need for authenticity, sustainability, and transparency. The wines classified as natural or organic which were once limited to a small market are now getting the mainstream treatment, and are being served in restaurants and sold in retail shops all over the world. At the same time, the acceptance of certified organic cane alcohol in the spirits category signifies the trend of using clean and traceable ingredients spreading across all the beverage categories.