Guerrilla marketing is an unconventional marketing strategy that relies on creativity, surprise, and originality to promote a product or service in public spaces. Unlike traditional marketing, which often requires significant budgets, guerrilla marketing focuses on low-cost, high-impact tactics to engage the audience emotionally and generate buzz. These campaigns are typically executed in urban environments and may involve flash mobs, graffiti, interactive installations, or unexpected stunts that disrupt the daily routine, grabbing attention in memorable ways.